wondering...about the wonders of this wonderfull...world

wondering...about the wonders of this wonderfull...world
foto x arnaldo @MMXIproject
A couple of summers ago, coming home from class, I took the subway with a friend and I told her I was trying to start a blog... then I also told her how time consuming and addicting it had become, and that I was wondering if it was something worth doing... she laughed and asked me to let her know when I was done and give her the"link" so she could read it. Then she left and I kept thinking...why? why should I do this ?

Technology has taken us to a new level and we are now, able to "publish ourselves"! PUBLISH OURSELVES however we want to; if you want to be yourself, transparent and out in the open, or even if you want to pretend to be someone else... YOU CAN! Now you can blog and share your thoughts and experiences with people without having them "altered" by the editors, or "chosen" because of how cool or marketable they are...

This space is for us to share; zaidibirindilindilandia-my own little world, my ingenious- and your thoughts!

welcome, and thank you!



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Showing posts with label MMXIproject. Show all posts
Showing posts with label MMXIproject. Show all posts

Tuesday, February 28, 2012

Auralis + Zaida Adriana Goveo Balmaseda: knitwear accessories for Fall'12

Last Fall when I returned to NYC after my Euro-trip (the Mittelmoda competition, and the Ethical Fashion Show in Paris) I re-connected with my ex-boss, fellow puertorrican eco-designer, and friend Auralis Herrero Lugo; the designer behind Auralis (an eco-friendly label of exquisite clothes with an "Urban-Tropical" flair) .
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I interned with Auralis in the Fall of 2010 during my senior year of college, and helped with the preparation for the launch of her line during The Green Shows. It was an amazing experience, and I felt very connected to her vision and her line. It was super heartwarming to work with/for someone who comes from my beautiful little island but is out here trying to make a difference. 
Every time I went to the studio it felt a bit like going back  home... and thats how I became part of  her eco-venture. We've kept in touch ever since, and she's been incredibly supportive of my creative endeavors... given me advice and even wrote an article about the work I exhibited at the MMXIproject on Elpuntoes!
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Anyhow, when we re-connected last September, she told me she was experimenting with natural-dyes at her studio. Since I was very interested in learning more,  I offered to go help her out+learn  for a few days. From that a knitwear collaboration was born. 

Auralis wanted to include a knitwear element in her collection and I got really excited about developing some samples for her. Its the first time I collaborated with someone else and made accessories. It was a challenge, but definitely learned a lot and the pictures look amazing!

3+ months and MANY samples later (we tried various hat, scarf and headband shapes)  we ended up with a turban/headpiece called "chacón headband" and the "iris scarf" all in reference to Iris Chacón. “Iris Chacón was a character I grew up watching in Puerto Rico. She had a variety show in the island for over 12 years. She was a fashion and beauty inspiration to all Puerto Rican women of my generation” 

 "For autumn 2012 Auralís collaborated with fellow sustainable designer, Zaida Adriana Goveo-Balmaseda. The collaboration includes a scarf and a turban, knitted using a blend of organic merino, baby alpaca and silk yarn; luxurious on the skin and beautiful on the eye. All yarns were also dyed naturally at the studio."
*pics from Auralis' blog

"In Auralis’s vision Iris Chacón travels from Puerto Rico to Scotland via New York wearing the Autumn 2012 Auralis collection; she leaves all the men in kilts speechless. This Urban Tropical takes her city chic attitude combined with her Caribbean flair everywhere she goes."

The Knitwear accessories I created with/for Auralis which were just shown at MINTfair in Amsterdam and at CAPSULE NYC during their respective FashionWeeks and will also hopefully be up for sale online through Auralis' e-shop.

"Auralís just showed the collection at Amsterdam’s MINT Modefabriek and in Europe for the first time with Origin 23 Showroom, “MINT is a driving force for the eco fashion world which is where the future of fashion lies”. – Eileen Moran, who started Origin 23, brings together talented eco designers and gives their collections a home."*

I'm posting my favorite pictures from her Fall '12 collection below (and some process/behind the scenes pics as always)PLUS a wonderful video by Emerald Gold/Omar King. You can see more looks in her lookbook.
So much talent on that photoshoot! 

Auralís Herrero Lugo for Auralís
Jewelry - Luiny Rivera Gelpi
Talent - Laura Wilson, Collin Tanner
Director - Mónica Félix
Shot/Chop - Omar King
Makeup - Karlo Beau
Hair - George Ortiz
PA - Mayumi Yamada
PA - Jenny Macgregor Dennis
Mario Sweet "Mario" 










Monday, February 27, 2012

new chapter + UPDATES!


Returning to New York has been -as always- a bit strange. 
In the past few years I've been spending some time in Europe, and the more time I spend there, the more It becomes a 3rd home (Puerto Rico my first, NYC my second, and Europe-mostly Italy- my third).

It is always bittersweet, as many of the great opportunities I've been given as an emerging designer have come from initiatives happening in the OLD CONTINENT:
Last year Mittelmoda in Italy, and The Ethical Fashion Show in Paris, and this year The Green Fashion Competition during Amsterdam Fashion Week. Not to mention our latest feature on Mellina+Co's spring look-book which we shot in Florence last month.

I have this never-ending argument with myself, as after graduation I didn't imagine myself being here in NY. I was/am relentlessly searching for opportunities abroad... and every time I go, I want to stay; but this time it was very, very different. 
I realized that although the European mindset is one that I appreciate, and that I admire their respect they have for a lot of things  (like arts+crafts/ personal+family time/quality of life/social programs)... it will take me twice as long to get things done there, to promote my in-the-works brand, and to excel. The fastness of this city is both what I love and hate, its what makes me want to be here and what makes me want to run away.

HOWEVER...Now that I've started building my company,  I think will be here for a bit longer and take advantage of the wonderfully supportive design community I'm part of, the endless and accessible resources and the flexible/versatile/varied- yet intense lifestyle you can have here. If I get tired a few months/years down the line I can always run to my other/adoptive homes in Europe or Puerto Rico for a bit (or a while)...

Anyway, following will be a set of blogposts updating you about the articles where my work has been mentioned, what I've been concocting lately and the very-exciting collaborations we've been a part of.  
Hope you enjoy reading:
xo 
zaida adriana


Thursday, October 13, 2011

MMXIproject_post-event POST!

This past may (26) the MMXIproject collective held a one-night exhibition (gallery style) event at the Tribeca Grand hotel in New York City.

As some of you may know... This was MMXIproject's first event ever and hopefully not the last.

The MMXIproject is a collective formed by Amabelle Aguilluz, Samantha Benassai, Nicole Girion, Zaida Goveo (me) , Michelle Sordi and Mary Symczack.

We met while studying abroad at the Politecnico di Milano, in Italy. Good friendships were born. We used to get together to work on our respective projects and constructively criticize, bounce ideas off each other, and above all, motivate and inspire.

Europe treated us too well. It gave us the time to work on more profound, well-researched and not superficial projects; to question ourselves and the things we thought we knew and believed in. We became more introspective and discerning designers.

When we came back to New York, although excited, we struggled to fit back in. It was our last year (at FIT) and all we wanted was some creative freedom- after all, this was just school, and a perfect time to experiment and take risks. We wanted to keep researching and create things of greatest quality... but the relentless system in which the "fashion" industry and our industry-driven school was run did not permit this.

Upon our return we (Milan) students were immediately pointed out. Teachers would ask "are you MILAN?", if we approached a project differently or asked a question, then: "oh, that's because you're Milan"... which made us feel a bit concerned about our time abroad, and wonder if we had really missed out on that much. The truth is that things just work-differently on opposite continents, and either is completely efficient or correct. Unfortunately, New York was more interested in what we had NOT done rather than what we could contribute- whereas we saw that a balance between the European and "American" approach was necessary.

During our 7th/penultimate semester  we had a portfolio class which should've helped us develop our thesis collections (at least conceptually). However, we were forced to work on 3 separate -and totally different- "collections" in a matter of 4 months. Personally, I wasn't satisfied with any of my 3 projects. I needed more research time as the concepts were still at a very preliminary stage- and still too superficial for my taste-. But I wanted to meet the deadlines and get through the semester while juggling an internship, a job, and 6 more classes- so I tried to put my stubbornness aside and "just do the silly projects" for school.

I was not the only one on this boat, and it seemed that the only people that though there was something "wrong" with this rhythm were my "study abroad" peers.
We knew that everyone's goal was to get in to the Senior Fashion Show in the end of the year and then get any entry level job in the "industry". Those were not our goals, we had bigger goals.
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A bit of background: 
Only 1/3 of the graduating class gets into the BFA show. The garments are pre-judged by your teacher and a critic (designer) from the industry (who had been monitoring/helping us throughout the semester) and will select the "best" work from your group/specialization. Then these garments are put out for judging by a group of industry professionals who are judging according to their own personal criteria.

Because there is so much pressure regarding the participation in the BFA show, I feel that people were more concentrated on making garments that would GET INTO THE SHOW (that their professor liked, the critic liked, and were perhaps more"sellable" ) than on creating garments that reflected their individuality as designers, their vision, and that would ultimately be a strong piece to add to their portfolios. All semester/year long I heard endless discussions about how "the teacher didn't like it", or  "now I have to change my whole concept because the professor said the judges wouldn't understand it", or "how your garment looks beautiful in the white-jersey prototype fabric because it looks like a "Calvin Klein piece" but if you use your japanese-artisanal paper yarn it will look too rugged" (excuse me, but that can beautiful too; not all of us want to be "cookie cutter" designers).

If you make it into the show, then your garment will walk down the runway. 
For this show your outfit will be styled as the show producers wish (even if a weird peter-pan style hat or a gold-sequined bag have nothing to do with your look), you will get two tickets to the "rehearsal" show (you only get to see the 7pm -nicer show-  if you are a critic award winner) and one of those tickets is for you, AND when your model starts walking, people in the audience won't know who is the designer unless they've been looking at the program (instead of the runway) and can understand the bizarre description they chose for it which is something like "green recycled cotton bubble stitch dress"!!!

I had decided in the beginning of the semester that I was not going to compromise my vision to please the judges and get into the show... I took advice from the critic, professors and classmates, but stayed true to my vision- and fortunately enough, did make  it into the show-.
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The "Milan" girls and I, wanted to be able to show our work in an environment with no boundaries, no labels, no expectations or predefined ideas of what we "should" be exhibiting. We wanted to break away from the pressures of school and the industry and do something for ourselves individually and honor the strength we had collectively- and so- the MMXIproject was born.

We wrote a MANIFESTO, and paired up with Dave Kirshoff (industrial design) who helped us on the "curatorial side" and built custom display units according to what we were showing. We exhibited a range of mediums that express the design sensibilities of each designer including textile development, photography, inspiration research, sketches, and actual garments.

one of David Kirshoff creations for our displays. he really understood where we were coming from and what we wanted to show people!
This YEAR's presentation's theme was TRANSITION; as MMXIproject (meaning the 2011project) is reflecting the transition we are going through- from students to young professionals, from designers to artists (or vice-versa), from NY to Milan to NY....

We wanted to present the projects not only as final products of a technical craft, but to show the research and thought process to parallel the final result.Thus, one room was dedicated to finalized work (this is where our installations were; and the other room was the sketchbook room. In the sketchbook room  we created collaged walls of inspiration images, fabric scraps, writing, and other odds and ends (to allow our public to see where it all really comes from),  we had our sketchbooks showing design development/research, and a cocktail area for people to enjoy and mingle.
room with "installations"
the collage/sketchbook room
Many thanks to Harold @ the Tribeca Grand, David Kirshoff, Jorge Balmaseda (for the website), Auralis and Arnaldo (for covering the event and their article for elpunto es), Tara St.James (for the support and help spreading the word), and the numerous people who came to support us and share that special night.

An image gallery of the event's pictures will be up sometime soon... meanwhile, enjoy these:
 



people looking at my spices "some of the ingredients I used to dye the garments"
part of my presentation. shoes I "weathered". photo by Arnaldo Vargas x El punto Es
mossformations_dress. museling-free wool, handpainted with greener®dyes and hand embroidered
































Tuesday, May 24, 2011

SURPRISE! MMXIproject!

GRADUATION was TODAY- so I am officially- not a student- but a GRADUATE!
it feels good: AS much as I've been wanting for this day to come,I'm not going to lie- there are mixed emotions.


ANYHOW_ I will speak/write about graduation another day- TODAY... I want to tell you about a great great thing that is happening this week!


THIS THURDAY, MAY 26th is the MMXIproject's 1st presentation.
The MMXIproject is a design collective that myself- and 4 other marvelous ladies- created to establish a platform in which we could share our  work in its pure form. Meaning-without- having to meet anyone's expectations but our own.


 The collective began taking shape when  Amabelle Aguiluz, Nicole Girion, Zaida Goveo Balmaseda (me), Michelle Sordi, and Mary Symczak, met while studying at Politecnico di Milano in Italy and developed bonds both socially and creatively, while working, living, traveling, and studying together.  WE were having this creative rush, and wanted to do something together... and THUS, the MMXIproject started!




manifesto



We come from diverse backgrounds and cultivate different approaches to design but maintain the common thread of respect for the craft.

We create our own standards, exploring the realm between art and fashion.

We explore concepts based on inspirations from our experiences both domestic and international.

We thrive off collaborative efforts and support for one another. 

We strive to create something that is bigger than the individual, but composed of elements of us all.

We believe in NO RESTRICTIONS


ABOUT THE EVENT:



There is a strong effort to not only present the project as final products of a technical craft, but to show the research and thought process to parallel the final result.  The show will exhibit a range of mediums that express the design sensibilities of each designer including textile development, photography, inspiration research, sketches, and actual garments. 

The MMXIproject invites you to come explore OUR worlds, have a drink, and be inspired.




You can learn more about the project @ : www.MMXIproject.com
Share with friends/people you think might enjoy it.

Please RSVP @ MMXIproject@gmail.com



FIND US ON facebook 
and...

THANKS X THE SUPPORT from:
AURALISTUDIO: 
TARA ST. JAMES/STUDY NY: 
and
the always incredible